Decision Making Styles of Sri Lankan Millennial: Are They Different?

At present consumer decision making is more complex and difficult but far vitally in it important than the past as consumers today are thorough consumers. Therefore, decision-making styles have become one of most popular interesting areas research marketing behavioral sciences academia. Besides, modern era, Millennial has major subject due to their unique characteristics. aim this study develop a rigorous understanding Sri Lankan millennial styles. The philosophy current positivist paradigm follows deductive approach survey strategy. Convenience sampling technique was used draw sample size 385. extracted seven factors from original Consumer Styles Inventory (CSI) scale through an exploratory factor analysis found that namely Perfectionist Conscious, Habitual & Brand Loyal Novelty Fashion Hedonistic Recreational Confused by over choice Impulsive Consumer. Further revealed Price - conscious style did not appear among where highly perfectionist Based on findings, proposes several theoretical practical implications along with direction for future research.